TikTok is introducing a new feature that enables them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the platform revealed that it now features over 1 billion AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global launch. This shift comes amid a rise in AI content, fueled by new AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to science explainers, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” stated a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its service tagged as AI-generated. In total, in excess of 100 m pieces of content are submitted to the platform every day, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI content they view by opening the topic control setting in the app and picking AI-made media. Additional categories that are already be controlled under the setting cover current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines oblige creators to tag “realistic” AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the platform will henceforth attach an “AI-made” tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is designed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is additionally launching a $2m AI literacy fund for specialists and institutions to develop educational content about ethical AI use. This project will support non-profit groups dedicated to training computer science.
Moderation Strategy
The platform has defended its moderation strategy, during debate over plans to cut jobs for numerous review team members in the United Kingdom. The company is expected to cut hundreds of positions in its trust and safety team in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official explained that people-led review would still have a role, but automated tools can protect employees by removing the most graphic content before it gets reviewed by staff. TikTok announced a significant reduction in explicit and harmful content seen by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
